“Where’s the Yelp of B2B? How influential is such a system in B2B decisions?”
We have been exploring these questions and investigating how online B2B reviews and online vendor scorecards influence decision-making.
On Thursday, August 4th from 11am-12:30pm at the ISBM conference at Emory University, we will be talking about our research, and have special corporate guests share their experiences on the topic.
Our session title is: “The Impact of Online, Peer-to-Peer Professional Reviews on B2B Buying Behavior.” One of our special guests is Andy Kohm, CEO of VendOp. Andy will be demonstrating his company’s innovative approach to B2B reviews.
Jim and Michelle were interviewed recently about the findings of their research.
Kelly Barner of the Buyers Meeting Point interviewed them on Talk Radio on the topic, “The Analytical Experience of Reconciling Positive and Negative Supplier Reviews.”
(There is a short audio commercial before you will see the Play button appear, and the Pause button is at the top of the screen.)
Customer expectations are the fundamental base by which satisfaction develops. If a company's performance exceeds customer expectations, then a client is satisfied. If a company's performance is below customer expectations, then the client is dissatisfied. How can a company begin to truly understand customer expectations? This topic was the focus of the Kaiser Sotheby's International Realty session in Gulf Shores, Alabama. Beautiful setting!