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“Where’s the Yelp of B2B? How influential is such a system in B2B decisions?”
We have been exploring these questions and investigating how online B2B reviews and online vendor scorecards influence decision-making. On Thursday, August 4th from 11am-12:30pm at the ISBM conference at Emory University, we will be talking about our research, and have special corporate guests share their experiences on the topic. Our session title is: “The Impact of Online, Peer-to-Peer Professional Reviews on B2B Buying Behavior.” One of our special guests is Andy Kohm, CEO of VendOp. Andy will be demonstrating his company’s innovative approach to B2B reviews.
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