About our research

On the 50th Anniversary of B2B Buyer Behavior Models, we decided to ask, “What is B2B Buyer Behavior Now in the Digital Age?”  

We have explored this topic from multiple perspective:

(a) differences across sources of influence on the process,

(b) differences across types valence of reviews that may be used in the process, and

(c) cross-national in China, India, Ireland and the US.  
 
Thus far across our research we have:
 

• Surveyed over 3,000 B2B Buyers 
• Interviewed over 100 Purchasing Managers
• Given presentations to industry, written for trade publications, and been interviewed on podcasts and webinars

 
If you are interested about the results and insights, email us at [email protected]. 

Thank you,
Jim Narus & Michelle Steward