Michelle Steward

Background

Dr. Michelle D. Steward (Ph.D., Arizona State University) is an Associate Professor at the School of Business at Wake Forest University. Michelle's research interests center on issues involving role management and the coordination of internal working relationships, and how each drive superior performance in business-to-business markets. Within this research domain, she also examines comparisons of normative expectations and customer satisfaction measurement in business markets and the interrelationships among salespeople, supply managers and their internal customers. Michelle's research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Business-to-Business Marketing, Omega: The International Journal of Management Science, Journal of Marketing Education, Journal of Marketing Theory & Practice, Business Horizons and Marketing Management Journal. Michelle has received both the Faculty Scholarship Award and the T.B. Rose Fellowship in Business for Instructional Innovation at Wake Forest University's School of Business, and has been internationally recognized with her co-authors as the winners of the S. Tamer Cavusgil Award for the "most significant contribution to the advancement of the practice of international marketing management." In addition to teaching in the United States, Michelle has lived abroad and worked for the Ministry of Education in the Republic of South Korea. Michelle is an Associate Editor for the Journal of Marketing Education.

Education

Ph D, Arizona State University (Marketing) - 2004
MBA, University of West Florida- 1993
BA, University of West Florida (Cultural Anthropology) - 1991

Honors

2017 - Wake Forest University, School of Business, High Impact Scholarship Award, co-winner with Jim Narus
2014 - Wake Forest University Meaningful Mentoring
2014 and 2019 - Wake Forest University School of Business Spirit Award
2013 - Reviewer of the Year, Journal of Marketing Education
2011 - S. Tamer Cavusgil Award, American Marketing Association
2009 - The Faculty Scholarship Award, Calloway School of Business
2009 - T.B. Rose Fellowship in Business for Instructional Innovation, Calloway School of Business
2003 - Doctoral Student Teaching Excellence Award
2002 - Doctoral Student Teaching Excellence Award

Research Interests

Managing the Digital, B2B Customer Journey & Experience
Business-to-Business Relationships
Sales Management

Teaching Interests

Principles of Marketing
Business-to-Business Marketing
Global Marketing Strategy

Publications

Steward, M. , Ritz, W. , Narus, J. A. , & Roehm, M. L. (Forthcoming). How Theory Leads to Practice: From Transactions to Journeys in B2B Customer Buying Process Models. Industrial Marketing Management.
Boone, D. S. , Steward, M. , Narus, J. A. , & Roehm, M. L. (Forthcoming). Tradeoffs in Supplier Ratings in Supplier Selection: Strategic vs. Non-Strategic Purchases. Journal of Business-to-Business Marketing.
Kumar, A. , Steward, M. , & Morgan, F. N. (2018). Delivering Superior Customer Experience in Solutions Delivery Processes: Seven Factors for Success. Business Horizons, 5 (61), 775-782.
Steward, M. , & Scott, C. D. (2018). Leading Questions: A Categorization System. Marketing Management Journal.
Ritz, W. , Steward, M. , Morgan, F. N. , & Hair Jr., J. F. (2018). When Sales and Marketing Aren't Aligned, Both Suffer. Harvard Business Review.
Steward, M. D. , Narus, J. A. , & Roehm, M. L. (2018). An Exploratory Study of Business-to-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards. Journal of the Academy of Marketing Science, 46 (2), 173-189.
Atilla, E. A. , Steward, M. , Wu, Z. , & Hartley, J. L. (2018). Triadic Relationships in Healthcare. Business Horizons, 61 (2), 221-228.
Rea, P. , Kolp, A. , Ritz, W. , & Steward, M. (2016). Corporate Ethics Can't Be Reduced to Compliance. Harvard Business Review, | more information
Brower, H. H. , & Steward, M. D. (2015). Business Professors Need to Spend Time in Companies. Harvard Business Review.
Hartley, J. L. , Brodke, M. , Wheeler, J. V. , Wu, Z. , & Steward, M. (2014). Exploring Supply Management Status, Internal Collaboration and Operating Performance. Operations Management Research, 7 (1-2), 24-35.
Meredith, J. R. , Steward, M. , & Lewis, B. (2011). Knowledge Dissemination in Operations Management: Published Perceptions Versus Academic Reality. Omega, 39 (4), 435-446.
Steward, M. , & Lewis, B. (2010). A Comprehensive Analysis of Marketing Journal Rankings. Journal of Marketing Education, 32 (1), 75-92.
Steward, M. D. , Walker, B. A. , Hutt, M. D. , & Kumar, A. (2010). The Coordination Strategies of High-Performing Account Mangers: Internal Working Relationships That Drive Success. Journal of the Academy of Marketing Science, 38 (5), 550-566.
Steward, M. , Wu, Z. , & Hartley, J. L. (2010). Exploring Intrapreneurial Ability and Supply Managers' Relationship Skills. Journal of Business-to-Business Marketing, 17 (2), 127-148.
Steward, M. , Martin, G. S. , Burns, A. C. , & Bush, R. F. (2010). Using the Madeline Hunter Direct Instruction Model to Improve Outcome Assessments in Marketing Programs. Journal of Marketing Education, 32 (2), 128-139.
Wu, Z. , Steward, M. , & Hartley, J. (2010). Wearing Many Hats: Supply Managers' Behavioral Complexity and Its Impact on Supplier Relationships. Journal of Business Research, 63 (8), 817-823.
Morgan, F. , McCabe, D. , Howley, M. , McCabe, J. , & Steward, M. (2010). The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study. Journal of Marketing Theory & Practice, 18 (2), 197-214.
Steward, M. D. , Morgan, F. N. , Crosby, L. A. , & Kumar, A. (2010). Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance. Journal of International Marketing, 18 (1), 23-40.
Steward, M. , Sanders, C. B. , & Bridges, S. (2009). Facilitating Knowledge Transfer during SOX-Mandated Audit Partner Rotation. Business Horizons, 52 (6), 573-582.
Steward, M. (2009). A Typology of Coordination Strategies Employed by Business-to-Business Salespeople. Marketing Management Journal, 19 (1), 37-45.
Steward, M. , Hutt, M. D. , Walker, B. A. , & Kumar, A. (2009). Role Identity and Attributions of High-Performing Salespeople. Journal of Business and Industrial Marketing, 24 (7), 463-473.
Steward, M. (2008). Intraorganizational Knowledge Sharing among Key Account Salespeople: The Impact on Buyer Satisfaction. Marketing management Journal, 18 (2), 65-75.

In the Media

September 6, 2017 - Cool Credit Cards: Best Terms, Designs & Trends, WalletHub | more information
September 5, 2017 - International Differences in Procurement's Use of Digital Purchasing Tools with Jim Narus, Talk Radio with Kelly Barner | more information
June 26, 2017 - Ask The Experts: Celebrating Independence The Right Way, WalletHub | more information
July 8, 2016 - The Analytical Experience of Reconciling Positive and Negative Supplier Reviews with Jim Narus, Talk Radio | more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus, Talk Radio | more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement with Jim Narus, Talk Radio | more information
January 13, 2016 - Incorporating Online Supplier Reviews and Evaluations in Procurement, Blog Talk Radio | more information
December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement with Jim Narus, Talk Radio | more information
December 1, 2015 - The Influence of the Digital Environment on Decision-making in Procurement, Narus and Steward, Blog Talk Radio | more information
January 1, 2015 - Pink Tax | more information
January 1, 2011 - Keys to Success | more information
January 1, 2009 - Marketing and Finance Contest | more information
January 1, 2009 - Persuasion Beats Advertising | more information