ENGAGEMENT NURTURES THE INTENSITY OF CONNECTION, INTERACTION, AND ONGOING IMPROVEMENTS IN PARTNERSHIPS AMONG FIRMS IN BUSINESS MARKETS.
It’s the heart and soul of today’s digital marketplace. Rather than limit its practice and benefits to consumer products and services, our intent is to expand discussion and its implementation to B2B markets. Toward that end, we have created this Website and community to help B2B managers learn about innovative, digital technologies and share their experiences implementing them. The dissemination of knowledge and interaction are our guiding principles. ~ Jim Narus & Michelle Steward
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