About our research
On the 50th Anniversary of B2B Buyer Behavior Models, we decided to ask, “What is B2B Buyer Behavior Now in the Digital Age?” Specifically, we wanted to know how online peer-to-peer professional forums and online vendor scorecards might shape purchasing professionals’ decision-making.
Thus far across our research we have:
If you are interested about the results and insights, email us at firstname.lastname@example.org.
Jim Narus & Michelle Steward